Why Digital Art needs to be in your PropTech and placemaking toolkit

The focus of real estate and asset management has moved beyond the property itself and into the capacity to enhance the occupant experience. 

Integrating digital solutions to improve how real estate is managed, transacted, and occupied, PropTech has been at the forefront of placemaking and creating sustainable communities for tenants. 

Digital art is one of the latest and most exciting applications of PropTech. Enriching the lives of tenants by crafting dynamic, lively, and engaging spaces, platforms like Sugar Glider Digital (SGD) have made digital art an easy choice to bring public spaces to life and increase commercial retention. 

What is PropTech? 

Combining software, technological innovation, and real estate, PropTech or Property Technology has undeniably disrupted real estate management over the last decade with a staggering $43 billion raised in funding for Proptech startups since 2012. 

Making things faster, more efficient, more analytical, and more flexible, PropTech has addressed a wealth of issues that have caused friction for tenants and real estate providers. 

This is the significance of PropTech. 

Reducing fraud through highly secure, transparent, and decentralized transactions, the integration of blockchain in real estate transactions is a prime example of this dynamic, delivering a new level of security, trust, and privacy to residents by harnessing modern fintech. 

Other PropTech innovations are focused on enhancing the lived-in physical experience of real estate.

Solutions like virtual reality, smart devices and appliances, and more recently digital art, have allowed developers to nurture the comfort, liveliness, and dynamism of environments. 

This strengthens the connection between people and the places they share. 

How does Digital Art enhance Placemaking? 

Placemaking, or the creation of public spaces that promote the health, happiness, and well-being of tenants, is a significant driver of commercial retention. And digital art is one of the best tools to do just that. 

Quality digital art can bring a space to life, making it engaging, memorable, and recognisable through the stories they tell and the focal point of businesses. 

Projects like 100 Creek St, which was produced by our sister agency Art Pharmacy, show this celebration of community, delivering custom-made hyper-local content made by local artists to the residents. 

‘Space - Ocean Contimuum’ one of the digital artworks on rotation at 100 Creek Street, Brisbane, ISPT

Artwork by local artist Stefania Schevchenko responding to the client’s theme of coral to tie in the natural local surroundings of Queensland

Unlike traditional art digitally native art has the added benefit of interactivity, adaptability, and transferability. 

Vibrant moving images can spark imagination and a sense of awe, expanding the interactivity between residents and their environment. 

Rotating and constantly updating digital art allows spaces to be tailored to specific events, communities, campaigns, and seasons. 

Sugar Glider Digital a PropTech tool 

As the goal of commercial real estate management shifts into cultivating place and experience, the convenience of easily transferable digital art is more important than ever. 

Delivering a simple and easy platform for clients to procure quality digital artworks, Sugar Glider Digital makes that process seamless. 

Our subscription service streamlines the selection, display, and customisation of rotating digital art, affording you the time to plan and schedule your art budget throughout the year without having to buy artworks one-by-one.

Disrupting the way we procure, display, and consume art, Sugar Glider Digital is leading the charge in digital placemaking. 

Words by Cam Thach. Thumbnail is ‘Saltation’ by Sam Price