The NFT Marketing Revolution - Australian Open meets the metaverse?
NFTs are popping up in marketing campaigns across all industries. But is it just the hottest trend or are they an effective innovation in marketing?
Why we need to start talking about NFTs
More connected, more digital, and more decentralised -NFTs are building a bigger arts community, helping artists grow and changing the way we buy and sell art. So what is the response of the art world?